Speciality Foods of Africa (SFA) will for the first time attend one of the biggest tradeshows in Africa, Africa’s Big 7 to be held in Midrand, South Africa from 21-23 June 2015.

big seven logoSFA is a Zimbabwean company that commercialises wild harvested produce including Zumbani (Lippia javanica), Makoni (Fardogia ancylantha) and Resurrection (Myrothamnus flabellifolia) herbal teas, Baobab (Adansonia digitata) powder and oil, Marula (Sclerocarya birrea) oil and wild miombo honey.

Africa’s Big 7, which is the continent’s largest annual food and beverage trade event, attracts about 16 000 traders, distributors and business owners from 51 countries around the world and this year SFA will be among exhibitors from Zimbabwe participating.

_MG_4562Africa’s Big 7 gets its name from the seven sectors of the food and beverage sector that include processing, production, manufacturing, packaging, meat industry, bakery, alcoholic and non alcoholic beverages, wholesaling, retailing and the hospitality industry.

The exhibition is this year coinciding with the 20th anniversary of Saitex (South Africa International Trade Exhibition) which is generally a merchandise and retail exhibition.

The participation of SFA in this event has been engineered by ZimTrade, in a bid to boost trade and expose SMEs to a wider business community.

“We are very excited about the opportunity to exhibit at a global stage in South Africa this year, and we are grateful to ZimTrade for facilitating our participation in this year’s event. It is such a great honour for our company as we get to showcase wild harvested, wholly Zimbabwean food. We will exhibit our Makoni, Zumbani and Resurrection teas all of which are harvested by groups of trained rural producers. These teas are rich in minerals and antioxidants and they are all caffeine free”, says Nyarai Kurebgaseka managing director of SFA.

There has been an increase on the global market in the consumption of all things natural, both in the food and cosmetics industries. This trend in developed countries has led to the growth of a niche market for the goods that SFA offers.

“As the global trend of consuming natural products is increasing, we hope to tap into this growing market as SFA as we take our products to such a global audience”, said Ms Kurebgaseka.

On the local market, SFA together with other organisations such as Bio-Innovation Zimbabwe and the Food Forum has been on the forefront of promoting the consumption of local indigenous produce by hosting an annual event, the Zimbabwe Traditional and Organic Food Festival, where farmers, producers and companies dealing with traditional foods showcase their produce.

SFA will be exhibiting from Hall 2 G 17. Zimbabwe will be represented by seven companies at this year’s Africa’s Big 7 event.

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Ivy Kapora
Ivy K. Kapora is the Marketing Manager for Speciality Foods of Africa (www.specialityfoods.co.zw). She holds a degree in Media and Society Studies and a diploma in Public Relations. Ivy is passionate about the development of rural value chains into sustainable social enterprises. She previously worked for ZimMarketer Magazine, a marketing magazine for the Marketers Association of Zimbabwe, as an editor before joining SFA. Ivy is based in Harare with her partner Eugene and daughter Nyasha.